Cookies: A World of Possibilities
Cookies are universal — but not all cookies are created equal. Some are big, bold, and ready for Instagram fame, while others are delicate, elegant, and designed for timeless indulgence.
That’s the story when you compare Crumbl Cookies, a US-born sensation known for oversized frosted creations, with Lowrey Butter Cookies, a New Zealand artisanal brand that crafts melt-in-your-mouth classics in gift-ready tins.
Both are loved. Both are delicious. But the experience? Completely different.
Who Is Crumbl?
If you live in the United States, you’ve probably heard of Crumbl. They’re famous for:
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Large, frosted cookies that often feel like a meal in themselves.
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A rotating weekly menu — flavours come and go, creating hype.
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Playful presentation, with colourful toppings and pink takeaway boxes.
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A strong social media presence, with cookie unboxings trending online.
Crumbl represents the “fun, shareable cookie trend”. It’s about the thrill of trying new flavours, taking photos, and enjoying cookies as an experience with friends.
Who Is Lowrey?
On the other side of the world, Lowrey Butter Cookies are baked in Auckland, New Zealand. Instead of oversized frosted cookies, Lowrey celebrates the heritage of butter cookies:
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42% New Zealand cultured butter in every tin.
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Simple, honest recipes — just butter, flour, sugar, and cornstarch.
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Artisan baking in small batches.
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Elegant tins, ready to gift.
While Crumbl thrives on novelty and buzz, Lowrey thrives on craftsmanship and timeless taste.
Artisan vs Trendy: Two Very Different Cookie Styles
Let’s put it side by side:
| Feature | Crumbl Cookies | Lowrey Butter Cookies |
|---|---|---|
| Style | Oversized, frosted, rotating menu | Small, delicate, buttery classics |
| Texture | Soft, chewy, indulgent | Crisp, light, melt-in-mouth |
| Flavours | Constantly changing, trendy | Signature flavours: Original, Matcha, Raspberry, Black Sesame |
| Occasion | Social, fun, weekly excitement | Gifting, holidays, corporate hampers |
| Packaging | Pink takeaway boxes | Elegant tins for keepsakes |
Both are memorable experiences, just in different ways. One is designed for a big moment of indulgence, the other for a lasting memory and gift.
Taste, Texture & Ingredients: What Stands Out
Crumbl: You’ll usually get soft, chewy, frosting-heavy cookies. They’re satisfying in the same way cake or brownies are — big, bold, and sugar-forward.
Lowrey: Each cookie is delicate and crisp, breaking lightly on the bite and melting almost instantly. With nearly half the cookie made of cultured butter, the flavour is rich, creamy, and balanced.
Both are indulgent. Both have their fans. But the experiences are like comparing a blockbuster movie to a timeless novel.
Social Media Fame vs Heritage Craft
Crumbl is a social media darling. Part of the fun is opening a box, trying new weekly flavours, and posting the experience. It’s a brand built for the “look at this!” moment.
Lowrey is built for the “remember this forever” moment. The tins become keepsakes, the cookies are associated with holidays, and the flavours are carefully curated to last for years — not just for a week.
One is a trend cycle, the other is culinary heritage.
Which One Makes the Better Gift?
Here’s where the difference becomes crystal clear:
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Crumbl Cookies → fun to share at a party, college dorm, or casual celebration. They’re immediate, colourful, and perfect for Instagram.
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Lowrey Butter Cookies → ideal for gifting. Whether it’s Christmas, Chinese New Year, a wedding, or a corporate thank-you, the elegant tins speak the language of sophistication.
When you want to say “I thought of you”, Lowrey delivers.
Global Appeal: US vs NZ Cookies
Crumbl dominates malls and online chatter in the US. But outside the US, it’s Lowrey-style butter cookies that have global recognition.
In Asia, tins of butter cookies are staples of Chinese New Year gifting. In Europe, butter cookies are linked to Christmas traditions. And in Australasia, Lowrey is building a reputation for small-batch, premium versions of these classics.
Cookies may be universal, but each culture interprets them differently — and that’s what makes this comparison so fascinating.
High-EQ Takeaway: It’s Not Either/Or
At the end of the day, comparing Crumbl and Lowrey isn’t about “better or worse.” It’s about different styles of joy:
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Want something bold, new, and Instagram-friendly? Crumbl is your adventure.
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Want something refined, timeless, and perfect for gifting? Lowrey is your answer.
The world is big enough for both. After all, who doesn’t want more cookies in their life?
FAQ: Crumbl Cookies vs Lowrey Butter Cookies
Q: Are Crumbl cookies available outside the US?
Crumbl is mainly based in the US, though its fame has spread globally through social media.
Q: Where can I buy Lowrey Butter Cookies?
You can order directly from LowreyFoods.com, with delivery to 60+ countries.
Q: Which cookies are healthier?
That depends on your preference. Crumbl focuses on indulgent, frosted creations, while Lowrey focuses on butter-rich simplicity with fewer ingredients.
Q: Which is better for gifting?
Both can be gifted, but Lowrey’s elegant tins are designed specifically with gifting in mind.
Final Word
Cookies tell stories. Crumbl’s story is about fun, big moments, and flavour experiments. Lowrey’s story is about heritage, butter-rich craft, and timeless gifting.
Neither is wrong. Both make life sweeter. But if you’re looking to send a gift that impresses across borders and occasions, Lowrey Butter Cookies are the choice that creates memories.
👉 Explore our Butter Cookies Collection and find the perfect tin to share with someone you care about.
