Two famous butter-cookie brands often appear side-by-side on store shelves: Lowrey and Royal Dansk.
Both come in gift-worthy tins and promise rich, buttery flavour.
But when you look closer, they couldn’t be more different.
This guide compares the two by ingredients, flavour, texture, and gifting appeal so you can decide which one truly deserves a spot in your pantry.

“Lowrey vs Royal Dansk cookie tins comparison”
1️⃣ Origin and Craftsmanship
Lowrey Butter Cookies are handcrafted in New Zealand using small-batch methods and pure ingredients.
Each cookie is shaped, baked, and packed by experienced bakers.
Royal Dansk, made in Denmark, is a large-scale factory brand found in supermarkets around the world.
It delivers consistency but sacrifices the handmade charm and freshness that define Lowrey.
2️⃣ Ingredients and Butter Content
Lowrey keeps things simple – just four ingredients: butter, flour, corn starch, and icing sugar.
The recipe uses 42 % cultured New Zealand butter, giving every bite a soft, creamy texture and deep aroma.
Royal Dansk lists more ingredients on its packaging, which may include vegetable oils and flavouring agents in addition to butter.
That difference explains why Lowrey cookies taste richer while Royal Dansk cookies feel drier and crunchier.

“Handcrafted Lowrey Butter Cookies made with cultured butter”
📚 Read next: What Is Cultured Butter & Why It Makes Cookies Taste Better
3️⃣ Texture and Flavour Experience
Lowrey cookies melt in your mouth and stay delicately crisp at the edges.
They come in six flavours – Original, Coffee, Chocolate, Matcha, Raspberry, and Black Sesame.
Royal Dansk usually offers classic plain or vanilla biscuits.
The flavour is pleasant but less complex.
If you enjoy variety and balance, Lowrey easily wins for creativity.

“Matcha, Chocolate, Coffee, Rasp. and Plain Lowrey Butter Cookies”
4️⃣ Packaging and Gift Appeal
Lowrey tins are sleek, red, and modern – ideal for birthdays, corporate gifts, and festive occasions.
They look premium on any table.
Royal Dansk tins are blue and nostalgic – a reminder of family tea times and Christmas traditions.
Both are beautiful, but Lowrey’s minimalist design feels more elegant and collectible.
Explore gift options: Lowrey Butter Cookies Collection
5️⃣ Price and Positioning
Price reflects philosophy.
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Lowrey: A premium, small-batch cookie made with high-quality ingredients.
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Royal Dansk: An affordable classic for everyday snacking.
Lowrey is perfect for gifting or self-treats.
Royal Dansk is great when you want something familiar and nostalgic.
6️⃣ Quick Comparison Table
| Feature | Lowrey Butter Cookies | Royal Dansk |
|---|---|---|
| Origin | Handcrafted in New Zealand | Factory made in Denmark |
| Butter Content | 42 % cultured butter | Lower, uses processed oils |
| Ingredients | 4 simple ingredients | Additives and flavourings |
| Texture | Delicate and melty | Crunchy and dry |
| Flavours | 6 unique flavours | Mostly plain |
| Packaging | Elegant red tins | Classic blue tins |
| Dietary | Vegetarian, no preservatives | May include artificial flavours |
| Price | Premium | Budget |
7️⃣ Final Verdict
If you value quality, flavour, and presentation, choose Lowrey.
If you’re after tradition and nostalgia, Royal Dansk still has its charm.
For most cookie lovers, the difference is clear – Lowrey feels indulgent, modern, and crafted with care.
🍪 Try Lowrey for Yourself
Lowrey Butter Cookies are:
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Handmade in New Zealand with 42 % real cultured butter
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Packed in stylish tins that make perfect gifts
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Offered in distinct flavours like Matcha and Black Sesame
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Shipped worldwide through LowreyFoods.com
Treat yourself or someone special to a taste of New Zealand – buttery, beautiful, and unforgettable.